Charlotte Rohde asks “what do typefaces have to say beyond the words they spell?”
“All my typefaces have feminist concepts or thoughts woven into them,” says the type and graphic designer Charlotte Rohde. Based out of Amsterdam but having studied in Düsseldorf where the typography is usually very bold – “almost brutal but playful at the same time” – Charlotte’s designs visibly encapsulate the place where she studied while hinting at feminism which adds an emotional value to the text.
While studying retail design at university with the hopes of becoming a scenographer (otherwise known as a production designer), Charlotte unexpectedly fell in love with typography in her fifth semester and focused on the discipline from then on. “I wanted to explore the possibilities within such a predefined system and continued to delve further into it,” she tells It’s Nice That, “so my interests in typography happened quite naturally.”
Working with typography on an emotional basis, Charlotte’s interests lie in the manipulation of form and language through type. As a youngster, she saw herself becoming a curator and a writer which have fed into the surrounding context of her type designs over time. For her second typeface Calyces, Charlotte wanted to create a typeface that would “read like an opera – sharp, elegant with a hint of pathos.” Once it was realised, she decided to give it away for free if the project had feminist intentions. “This is one way of feeling like I am contributing and showing solidarity to a worthy cause”, adds the designer, “I realised that design does not necessarily have to have a feminist concept to do feminist actions.”