What to Look For When Hiring a Creative Logo Designer
In this digital age, companies need to upgrade their visibility in order to stand out from the competition. This includes having a logo that portrays the right visual communication.
A logo is so much more than a company’s visual brand; it is the foundation upon which the brand identity is built.
You want a logo that is creative, unique, and one that conveys the true essence of your company. The most important aspect of your logo is the impressions it triggers and how your target audience interacts with it.
So, how do you find the perfect creative designer for your logo?
The sheer number of designers on the internet is staggering. Dare to search for a creative designer online; you will have thousands of offers flying at you for weeks!
Rather than go through the motions, it’s better to know what you want upfront and go for it.
What to Look for When Hiring a Creative Logo Designer
1. An Impressive Portfolio
For designers, a portfolio is the equivalent of a resume; except better, because designs don’t lie.
You can gauge the level of experience and creativity from a designer’s portfolio. And since each designer tends to have their own specific style, you can tell right away if their style is the right feel for your vision.
However, don’t just rely on portfolios. Ask the designer out-of-the-box questions to determine how they think on the fly.
For instance, ask them to explain the inspiration behind some of the logos in their portfolio. You could also show them a competitor’s draft and ask them to critique it citing the things they would do differently.
2. Relevant Industry Experience
I found that finding a creative designer with relevant industry experience ultimately saves a lot of time.
First, relevant industry experience eliminates the learning curve. An industry-experienced designer will save you the inevitable back and forth typical with newbies.
Second, without the learning curve, you are likely to receive the completed logo sooner. This is because rather than explain the basics of your business, you can get right into your vision and expectations.
Third, different audiences respond differently to certain colour palettes and design standards. A creative logo designer with experience in your field already understands your audience and how best to connect.
At the core of every good logo is creativity. And we all know there is a certain “je ne sais quoi” that can’t be taught.
You want a trained-eye that can turn any vision into a simple, visually captivating logo that is both meaningful and unique to your company.
Ask the designer to send multiple drafts of the direction they are envisioning for your logo. No matter how experienced a creative designer is, if they lack creativity, they will be pitching non-starters. A great option to get a creative logo is to run a logo contest. LogoMyWay allows you to fill out a contest brief and view logo submissions in real-time from designers all over the world.
A great logo is elegant in its simplicity. A complicated logo that is clogged with design concepts is both confusing and messy.
4. Personality Traits
The process of creating a logo is a hands-on endeavour. As the client, you understand your company best and the trajectory you want your logo to take.
For this reason, you need a good listener. You want a creative logo designer who is agreeable, passionate, and easy to work with.
Some character traits become clear from a few emails. However, it is wise to schedule a video call or a face-to-face meeting. This way, you can discern their demeanour and determine if they are pleasant to work with.
5. The Price
Every business wants to save a buck wherever they can. And obviously you want to get the best value for your money.
However, this does not mean going for the cheapest option. Professional creative logo designers cost a pretty penny.
Always ask for a budget estimate. Afterward, you can compare the credible creative logo designers versus their cost and make an informed decision.
A logo is your company’s first attempt to stand out from the crowd. You want your clients to recognize and connect to your company’s vision right from the start. We hope our pointers will aid you in finding the right creative logo designer for your company.