“I’ve always felt like this is not my happy place”: Rankin on his relationship to fashion

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I also started doing therapy about four years ago and that really helped. But I still have days. In fact, on Monday I was in a dark, dark mood, thinking, why am I doing this? I have achieved enough. I’ve always said, I’m 51 per cent love myself, 49 per cent hate myself. I am very up and down, either very insular and closed or very open and fun. The problem is that people want to pull me out of it when I’m down and they can’t. I’ll still be professional, but I’ll just be like, dark.

INT: How have those ups and downs affected your creativity?

R: It was more about me. I’ve never had a problem with creativity. I’ve gone through bits when I’m a bit dry, but I’ve got teams. That’s when I’m really creative, when people are pushing me and asking me questions. That’s my happy place. I love teams.

My project Destroy Rankin probably came from my self doubt. I was feeling the responsibility of creating these images of perfection. I did it first for a youth music charity [Youth Music!]. I thought that music was a good way to talk to kids about how they see themselves. I wanted to show them that the icons they want to be are just people. So I got these musicians to take my pictures and destroy them, or do their own versions of them.

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