If robots and other forms of AI take over the world, the story goes that the only jobs that will be protected from their mechanical hands are the creative ones. More so than ever before, creativity is one of the most important differentiators for companies around the world. Our ability to think up original ideas, then translate them through interesting visuals is becoming a more valuable skill day by day. Often, at the heart of these skills, is an Adobe program working away in the background, cradling all our precious files and enabling our creative desires to come true.
With the rapid advancements of technology, it can be hard to stay up to date on the latest tools and programs designed to make our lives a little easier. And this month, instead of having to sit through hours of seemingly endless youtube tutorials, Adobe is coming to London for its MAX Creativity Tour, inspiring the creative industries with its latest product announcements, releases and creative talks.
Hosted at an iconic London venue on Tuesday 3 December, the anticipated evening of events sees Rufus Deuchler, Adobe’s Creative Cloud evangelist announce the latest products fresh off the back of Adobe MAX in LA. With the chance to see the newest releases for yourself, the evening of innovation will then introduce several industry luminaries to talk about their influential work, and for those lucky enough to be in there in person, there is also a networking reception and drinks with the capital’s top creative talent.