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Samsung aquires a trademark for its casting service

In the last couple of months, Samsung has doubled down to enhance the exclusive experience for users who stick to the full Samsung ecosystem. With the latest trademark filing, Samsung plans to extend it to media casting to TVs or monitor.

The trademark titled “Samsung Mobile View” was filed with the EUIPO (European Union Intellectual Property Office) on December 13, 2019. The trademark was categorized as Class 9 and had the following description:

Samsung Mobile View: Televisions; Smartphones; Tablet computers; Wearable computers in the nature or smartwatches and smartglasses; Software for connecting televisions and mobile devices to facilitate reception, processing, transmission and display of data, text, image, audio, video and multimedia files, and mirroring the screen or a mobile device on a television screen.

Apart from that, Samsung also filed another patent titled “Samsung My Album” with the EUIPO. The trademark has the following description:

Samsung My Album: Televisions; Smartphones; Tablet computers; Wearable computers in the nature or smartwatches and smartglasses; Software for displaying photos from mobile devices in a customized layout on a television screen.

From the looks of it, the first patent aims to allow users to cast their phones to TVs but it’s not clear if the feature will be limited to just the Samsung users or not. The second patent talks about a customized album that one could mirror to a TV. This customized album could either be a new album viewer from Samsung or it could allow users to set custom albums as the screensaver on the TV.

In any case, we expect Samsung to talk more about it at MWC 2020 or at the Galaxy S11 launch event which is rumoured to take place in March immediately after the Mobile World Congress.

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