Polytechnic’s identity for Wild Life Drawing celebrates its menagerie of subjects and artists

Wild Life Drawing was started by illustrator Jennie Webber in 2014 and has really taken off, a firm favourite among professional and amateur artists, and animal-lovers alike. Hosting life-drawing classes where all sorts of creatures are the subjects, the organisation works with a select group of animal handlers, sanctuaries and charities to not only provide an entertaining activity for its patrons but also do its bit towards animal care and conservation. Yet since Wild Life Drawing has grown from a passion project to a fully fledged business hosting classes everywhere from the Natural History Museum to the Royal Academy, the identity and online presence has needed revamping – which it has now launched, working with graphic design studio Polytechnic.

The studio began with a theme of “many hands,” explains designer Georgia Cherry, wanting to reflect “the inclusive nature of the classes”. With an aptly high density of illustration in the new identity, the designers included drawings from everyone spanning tutors, class participants and illustrators Alice Bowsher and Matthew the Horse, painting an eclectic picture befitting its range of creative output.

Illustrations by Matthew the Horse in particular convey more conceptual messaging in the new brand, adding his humour to the aesthetic. For example Drawing is Thinking is about surrendering to the process of drawing, says Matthew. “Are you drawing the line or is the line telling you what to draw? This big ape is lost in the flow of his art, the inception of all creative action starts with a banana.” Matthew also created the group animal portrait, for which he wanted to channel “that school football team photo feel – a tight group of eager pals”.

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