We’ve all seen a website so busy and unorganized that it literally makes every fiber in your being cringe.
I’m talking 0 effort in maintaining a color scheme, fonts galore, tons of pictures everywhere, no organization, and just terrible design overall.
That’s why today we’re going to go over 4 tips that explain how you can simplify your website and win over new customers!
You will lose clients faster than the speed of light with a terribly cluttered website design.
I mean, just take a look at the next two examples I’m gonna show you.
So here we have a busy website, with no specific focal point, and you don’t really know where to look, and it immediately stresses you out. You lose the client because he clicks off your site.
But then, we compare it to this…
When I look at this minimalist website design, especially compared to the other, my eyes are immediately set to ease. It’s literally like the inner designer in me just had the most amazing glass of wine and I’m just enjoying myself, admiring the design.
Alright, enough comparisons. Let’s just get things rolling over here.
Into the 4 tips we dive!
1. Simplify the Text
The most important page of all your website will be your homepage.
It’s the page that will set the tone for the rest of your site.
So it’s important that you get across what you’re trying to say quickly, efficiently, and simply.
There’s no need to clutter your website by writing so much text.
Most people just skim your website anyway! So, write your main text in bold headlines, add some details below, but not too much.
Only a small percentage of people will read the entire thing, so use your headlines to your advantage wisely!
2. Stick To A Color Scheme
A good color scheme always warms my heart, like grandma’s homemade apple pie on a summer’s day.
Maintaining a color scheme amongst your text, background elements, and images will automatically make you look more organized.
By using a color scheme, you can also bring focus to certain elements and manipulate the eye to go where you want it to.
By no means do you ever want a green font on a bright red background with orange and silver elements floating around the background. Unless you want you website to look like Christmas got a little wild at the Christmas staff party and vomited all over your website.
Go online or on any design inspiration website and type in popular color schemes on 2020, or color palettes, and save time and effort by finding beautiful palettes!
3. Limit Your Homepage To The Essentials
This kinda goes hand in hand with our first tip about limiting text.
Limit everything on the homepage and only keep what is essential.
Ask yourself, “What am I trying to achieve with this website and the homepage? What am I trying to show the customer?”
When you find the answer to that question, design your homepage accordingly.
Don’t add secondary/tertiary elements to the first bit of the homepage.
That’s what your menu tab and other secondary pages are for!
And speaking of menu tabs…
4. Scale Down Your Menu Tabs
For the love of simple design, keep your menu bar clean.
You don’t need a menu tab for 👏every 👏single 👏 element 👏of your website.
We’ve seen this way too many times than we’d personally like to admit, but some people give you the option of clicking on 20 different tabs.
As an alternative, create drop-down menu tabs where you have subcategories.
This will keep things squeaky-clean and peaceful for the eyes to look at.
No one will be frantically looking around for what they’re trying to find.
When things on your site and aesthetically pleasing and well-organized, your sales will go up.
And That’s It!
I hope you found these 4 simple tips helpful and inspiring for your next minimalist website design.
Until next time,
Keep it simple and stay creative, folks!