Twitter says that it will remove manipulated content if it is deceptively shared and poses a safety risk.
The social media giant says that it won’t let users “deceptively share synthetic or manipulated media that are likely to cause harm.”
Manipulated content will be removed if it poses a threat to the physical safety of a person or group, or if there’s a risk of mass violence or widespread civil unrest. Twitter will also remove content if it poses a threat to the privacy or ability of a person or group to freely express themselves.
We know that some Tweets include manipulated photos or videos that can cause people harm. Today we’re introducing a new rule and a label that will address this and give people more context around these Tweets pic.twitter.com/P1ThCsirZ4
— Twitter Safety (@TwitterSafety) February 4, 2020
The new rule is part of its new policy on synthetic and manipulated media. This includes well-crafted deepfake videos along with media that is altered in a low-tech fashion.
Starting March 5th, Twitter will also start labelling tweets that include manipulated media to provide users with more context. Media that has been clipped or overdubbed in an attempt to change its meaning would include this type of label.
Interestingly, Twitter recently removed Baby Nut meme accounts created by Planters to fight manipulation.