Graphic Design is a medium that spans almost every field of work. From finance to fine art, there will always be visual content designed to promote, support and complement it.
For Emilie Vizcano, co-founder of Studio Push, this attribute of the medium is what drew her to the graphic design in the first place. “Graphic design is everywhere, and for everyone. Everybody is touched by it, even when they buy something in the supermarket with simple packaging,” she tells It’s Nice That. “I think it’s super exciting to know that a lot of people can see your work, because the public exposure of graphic design is really large.”
With her work at Studio Push, Emilie pushes this appreciation of graphic design, working as a multidisciplinary studio combining graphic and type design with aspects of creative coding and digital. Emilie looks after the visual identities and editorial design, whilst her co-founder Pierre Monge looks after the coding and web design aspects.
Emilie’s primary interests lie in print, fashion and photography, which stem from her bachelors degree in design. “I always wanted to do an artistic job because I loved drawing, so it was natural for me to go to graphic design school,” she explains. “With this school, I tried a lot of creative media, such as motion design, game design or photography. I think I prefer the creative process of graphic design, for me it’s more free and creative – and also because I’m really bad at motion!”
Aligning with her interests, Emilie’s work is often typography-led, which can sometimes involve her creating new typefaces, but can also mean integrating a typography-heavy approach into her designs – the Studio Push website for oneiric.space is a perfect example of this.
“I think I am multidisciplinary. When I have a project, I like doing everything, says Emilie. “As I am also a typographer, it’s really nice to make a custom type for a brand for example. With Studio Push we can do the branding, we can do the website of the project etc. When I can combine every field I like, they are my favourite kind of projects.”