The venue also has a five-metre LED feature wall to play with, amongst a number of other digital touchpoints. It offered the small studio the chance to visually push the identity to be as impactful as possible across these array of surfaces. Coupled with a 15-metre wayfinding banner that drapes down through a four-storey stairwell, the designers’ task at hand was no mean feat.
Back when Darius was studying the medium, however, at the very beginning of his graphic design career, he had “no idea what [he] was getting into.” But through “a lot of fumbling and exploration on the internet,” which most frequently took place on Tumblr back then, Darius slowly became more and more attuned to the world of graphic design. “I am an introvert,” says Darius, “thus design, or the idea of ‘visual language’ gave me a new avenue to express myself and form opinions.” In turn, now, the designer is most interested in exploring alternative approaches to graphic design with an emphasis on the relevance of visual culture and critical design.
To this day, he draws the vast majority of his inspiration from the internet, particularly in the communities he follows online. With a constant sense of inquisitiveness, an important aspect of Darius’ practice, he seeks out different creative approaches for each project. It’s something which is translated through either the visual language system or the concept, lending Darius an exciting point of view as a designer.