After a much long-anticipated wait since 2008, Africa’s biggest premium mobile phone brand, TECNO Mobile finally made its way to the South African shores. TRANSSION, TECNO Mobile’s parent company ranked 5th in global mobile phone shipments and holds the largest mobile phone market share in Africa (*Data from IDC report), will now add South Africa to their list of markets. Officially launched the three smartphones to the South African market on the 5th of March 2020, TECNO mobile smartphones will now be widely available throughout the country. South African consumers can now purchase and enjoy TECNO smartphone from major retail stores and online outlets that include, Hi, Mr Price, loot.co.za and Takealot.co.za. TECNO smartphones have also been recognised as the most used affordable smartphones in Nigeria.
“As TECNO Mobile, bridging the digital divide has always been at the core of our business. We believe in delivering devices that allow our consumers to enjoy the benefits of a smartphone without compromising on quality, connectivity, access to the internet or breaking the bank. Affordability for our consumers is key for us to ensure that the African market has access to smartphones. As a mobile phone manufacturer we have ensured that the African market enjoys affordable premium smartphones “, says Jasper Zhan, Head of GTM and Marketing for Transsion’s subsidiary company in South Africa.
Although a limited range of TECNO Mobile devices has been available in South Africa since 2019, with the official launch, a wider range of TECNO mobile devices will now be available to the South African market. TECNO mobile will continue to consolidate its position as the number one smartphone brand in the African mobile market with the release of the CAMON series smartphones. South Africa will join Nigeria, Kenya, Ghana, Uganda, and India as the first market recipients of the CAMON series smartphones. The devices are a first for TECNO mobile that focus on overall camera and selfie experience.
“TRANSSION has sold over 124 million mobile phones globally. TECNO Mobile devices have been well received on the continent since we shifted our market entirely to Africa in 2008. It only makes sense for South Africa as the most progressive country in Africa to also enjoy the same benefits as the rest of the continent. We have had several requests from the South African mass market for access to our smartphones and we can now proudly say we have listened and delivered to the people of South Africa”, says Yudi Rambaran, Head of Sales for Transsion’s subsidiary company in South Africa.
TECNO Mobile prides itself as the only mobile phone manufacturer that produces phones with cameras using insights that are designed to optimise the mobile experience for African users. The TECNO brand has particularly enjoyed an advantage over their competitors mainly due to the facial recognition software present in TECNO devices that have been tailored to the faces of African users, primarily using specific facial feature detection that is tailored to the African audience resulting in the superior quality of selfies for TECNO Mobile users.
“In the endeavour to deliver a premium product to our African market, TECNO Mobile takes its cameras under a rigorous test of a variety of lighting conditions that are synonymous with the in African environment to ensure that all our devices produce the quality that illustrates our unmatched colour detection technology,” concludes Zhan