SIMFY Africa’s Ayoba, MusicTime take on Covid-19

As the Covid-19 pandemic bites hard all over the world, SIMFY Africa has announced that it was entering the fray via its mobile applications Ayoba and MusicTime, in an effort to inform and provide comfort to its users about the killer disease.

“We felt it was very important to inform our users about the pandemic and to provide trusted information as there is a lot of fake news circulating everywhere,” Olivier Prentout, SIMFY Africa head of consumer said, speaking on the release of the COVID-19 informative channels.

First, there is Ayoba, an instant messaging app that has now boasts three dedicated channels providing trusted information on the COVID-19. Mainly sourced from the World Health Organisation (WHO), the information aims at informing Ayoba users about the pandemic, tips and advice in line with global and local regulations, SIMFY Africa said.

As for MusicTime, it is a music streaming app of SIMFY Africa that has created a series of unique playlists under the name “QuaranTime”.

MusicTime users now have access to 14 playlists @home offering the community the much-needed entertainment during the isolation currently going on in many African countries.

Prentout said his company wanted to ensure that every piece of content was checked against the World Health Organisation and other reputable organisations.

“We also know that it is a difficult time for many of us and providing various playlists on our music streaming application will surely help everyone to cope with the needed isolation required to eradicate the pandemic,” he pointed out.

MusicTime is available in South Africa, Nigeria, Ghana, Zambia and Cameroon, and it offers a trial period of 60 minutes to allow users to explore the platform with no data or music costs.

Launched in May 2019 and currently being used by over two million and half users, Ayoba is partnering with MTN in 14 countries and in the majority of its operations the application offers MTN subscribers subsidised data, in a view of accessing the messaging service and channels for free.

Ayoba is on the verge of being the first super-app for Africa and will soon be integrated in services such as Mobile Money, music and app-in-app solutions.

MTN believes that everyone deserves the benefit of a modern connected life and that starts with connectivity, Godfrey Motsa, MTN SA CEO, said.

“The 20MB Ayoba Data Lifeline will ensure MTN South Africa customers are able to communicate with friends and family, every day, even when they are out of airtime. This is the equivalent of 600MB of free data per month, every month,” Motsa explained.  

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