Getty Images has come together with Dove and Girlgaze to launch a new $10,000 grant for emerging women, female-identifying and non-binary commercial photographers and videographers. Open to creatives who have been shooting for less than five years, the prize will award photographers and projects that show commitment to “authentically” portraying the lives of female-identifying and non-binary people.
The prize is looking for projects that tell new and interesting stories and that will change the representation of women and non-binary folks in the media and advertising. The jury will take into consideration the calibre of the proposed project’s merit as well as the photographer’s wider portfolio and professional ability. The team of judges include Dr Rebecca Swift, Getty Images’ global head of creative insights; Amanda de Cadenet, the founder of female creative network Girlgaze; Sophie Galvani, the global vice president of Dove; and Razorfish VP senior group creative director John Antoniello.
As well as the prize money, the winner will be able to license their winning work through GettyImages.com, hoovering up 100 per cent of the royalties. They’ll also receive ongoing mentorship from the Getty team. The grant is part of a wider Getty project, called #ShowUs, that promotes the work of women, female-identifying and non-binary photographers and videographers. The resulting library, which was launched last year, aims to challenge gender and beauty stereotypes through fresh perspectives on image-making.
Getty Images’ Dr Rebecca Swift said in a statement about the project: “With Project #ShowUs we set out to break visual clichés on an unprecedented scale via the creation of self-representing, authentic imagery by women and non-binary individuals. This grant will support more female-identifying and non-binary artists to create inclusive visual stories which drive a more diverse and representative visual landscape.”
Applications close on 10 May so get cracking. Put forward your project here.