Tag: <span>Ecommerce</span>

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Ecommerce Design Is Critical (but Misunderstood)

#Ecommerce #Design #Critical #Misunderstood Designers commonly claim their role is critical to ecommerce success. Yet non-designers often counter by citing Amazon and other high-converting sites that are, seemingly, design agnostic. Designers are right in that appearance and layout play a key role in conversion but not how many have understood it. Trends and styles may […]
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SEO: How to Optimize Title Tags for Ecommerce

#SEO #Optimize #Title #Tags #Ecommerce For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for SEO. But a lot has changed, and little is straightforward. […]
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Will Web3 Change Ecommerce? – Practical Ecommerce

#Web3 #Change #Ecommerce #Practical #Ecommerce The concept of a decentralized web could lead to new forms of ecommerce. Web3 — sometimes called web 3.0 — is a popular buzzword. Queries on Google for the phrase peaked in early December, with search volume about 20 times that of just a year before. Google Trends shows an […]
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The Best Ecommerce Content for Facebook

#Ecommerce #Content #Facebook Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. In this post, I’ve collected seven types of content on the world’s […]
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SEO for Brand-name Queries – Practical Ecommerce

#SEO #Brandname #Queries #Practical #Ecommerce Organic search results on brand-name queries can influence the buying journey. Consider: A survey by Google in 2018 found that 53% of consumers research a product before buying. Online search is a primary research channel. The address bar of a browser often acts as a search box wherein shoppers type […]
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Ecommerce Product Releases: November 30, 2021

#Ecommerce #Product #Releases #November Here is a list of product releases and updates for late November from companies that offer services to online merchants. There are updates on live-stream shopping, holiday shipping, drone deliveries, direct-to-consumer marketing, buy-now pay-later services, cloud training, and sustainable ecommerce. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Twitter […]
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The Best Ecommerce Content for Instagram

#Ecommerce #Content #Instagram Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I’ve collected in this post seven types of […]
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