Tag: <span>Ecommerce</span>

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Network Effects Drive Ecommerce Marketplace Growth

#Network #Effects #Drive #Ecommerce #Marketplace #Growth The “network effect” refers to a customer or user who adds value to a product or service. Network effects made Etsy, eBay, and Amazon successful, and they can work for emerging ecommerce marketplaces, too. For example, Amazon is a two-sided marketplace, bringing together buyers and sellers. Each group is […]
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13 Platforms for Blogging – Practical Ecommerce

#Platforms #Blogging #Practical #Ecommerce Writing a blog is one of the best ways to establish expertise within an industry and drive traffic to your website. There are a variety of platforms available to launch and manage a blog at little or no expense. Here is a list of platforms to launch a blog. There are […]
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Podcast Advertising Basics for Ecommerce Brands

#Podcast #Advertising #Basics #Ecommerce #Brands Selective podcast advertising combines the power of influence and brand recognition. It can help ecommerce companies, including direct-to-consumer merchants, create demand for new products or the brand itself. Brands such as Athletic Greens, Four Sigmatic, Helix Sleep, and Magic Spoon are examples of emerging DTC and consumer brands that are […]
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Ecommerce and Creator Tools Will Merge

#Ecommerce #Creator #Tools #Merge Software for ecommerce and creators is beginning to collide. To understand the coming impact, let’s define a couple of terms. The Creator Economy The first is “creator economy.” Observers sometimes apply the term to apps alone. For example, journalist Kyle Chayka wrote in a 2021 New Yorker article that the creator economy […]
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Ecommerce Product Releases: April 17, 2022

#Ecommerce #Product #Releases #April Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on digital goods, social commerce, the metaverse, QR codes, local sales, and selling on Amazon. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Dropbox launches open beta […]
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Ecommerce Product Releases: April 3, 2022

#Ecommerce #Product #Releases #April Here is a list of product releases and updates for late March from companies that offer services to online merchants. There are updates on live streaming, social commerce, product tagging, next-day delivery, payment gateways, multi-store management, and marketplace automation. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Shopify launches […]
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TikTok Marketing Done Right – Practical Ecommerce

#TikTok #Marketing #Practical #Ecommerce TikTok is the hottest app to share and explore content. It frees companies from typical forms of marketing by allowing personality and creativity while building engagement and reach. In this article, I will look at four brands successfully marketing on TikTok. 4 Brands on TikTok Puma, the sports apparel company, builds […]
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13 New Ecommerce Books for Spring 2022

#Ecommerce #Books #Spring Here’s a batch of new ecommerce books for spring. There are titles on analytics, business disruption, international commerce, breakthrough design, startup success, podcasting, direct-to-consumer brands, and the metaverse. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there, I chose the “Processes & Infrastructure” sub-category […]
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How the Right UI/UX Design Can Boost Your Ecommerce Marketplace

#UIUX #Design #Boost #Ecommerce #Marketplace Creating a marketplace is not an easy task. You need to have an exciting premise, a clear target audience, perfect technical realization, an accessible interface, and a smooth customer experience. A lot to think about, isn’t it? While functionality is often prioritized and in most cases sufficient by itself, design […]
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The Best Ecommerce Content for Twitter

#Ecommerce #Content #Twitter Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. I’ve addressed the best content for Instagram, Facebook, Pinterest, and LinkedIn. In this post, I’ll discuss Twitter. Twitter Content for Ecommerce Ask questions. Asking questions of your followers can drive engagement. The questions […]
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The Best Ecommerce Content for LinkedIn

#Ecommerce #Content #LinkedIn Social media drives ecommerce sales. But each social channel is different, requiring unique content for that audience. I’ve addressed the best ecommerce content for Instagram, Facebook, and Pinterest. I’ll discuss LinkedIn in this post. LinkedIn Content for Ecommerce LinkedIn has transformed from an employment site, mainly, to a primary networking destination for […]
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21 Google Workplace Apps – Practical Ecommerce

#Google #Workplace #Apps #Practical #Ecommerce Workspace is Google’s platform of collaborative productivity apps. Workspace does not offer free accounts like G Suite, its predecessor. However, the platform includes robust enterprise-level features at a reasonable price, with plans starting at just $6 per month. Here is a list of Google’s Workplace apps. There are tools for […]
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Ecommerce Product Releases: February 3, 2022

#Ecommerce #Product #Releases #February Here is a list of product releases and updates for late January from companies that offer services to online merchants. There are updates on headless commerce, multichannel fulfillment, video engagement, augmented reality, artificial intelligence, conversational commerce, and customer care. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Walmart posts […]
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Ecommerce Design Is Critical (but Misunderstood)

#Ecommerce #Design #Critical #Misunderstood Designers commonly claim their role is critical to ecommerce success. Yet non-designers often counter by citing Amazon and other high-converting sites that are, seemingly, design agnostic. Designers are right in that appearance and layout play a key role in conversion but not how many have understood it. Trends and styles may […]
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SEO: How to Optimize Title Tags for Ecommerce

#SEO #Optimize #Title #Tags #Ecommerce For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for SEO. But a lot has changed, and little is straightforward. […]
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Will Web3 Change Ecommerce? – Practical Ecommerce

#Web3 #Change #Ecommerce #Practical #Ecommerce The concept of a decentralized web could lead to new forms of ecommerce. Web3 — sometimes called web 3.0 — is a popular buzzword. Queries on Google for the phrase peaked in early December, with search volume about 20 times that of just a year before. Google Trends shows an […]
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The Best Ecommerce Content for Facebook

#Ecommerce #Content #Facebook Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. In this post, I’ve collected seven types of content on the world’s […]
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SEO for Brand-name Queries – Practical Ecommerce

#SEO #Brandname #Queries #Practical #Ecommerce Organic search results on brand-name queries can influence the buying journey. Consider: A survey by Google in 2018 found that 53% of consumers research a product before buying. Online search is a primary research channel. The address bar of a browser often acts as a search box wherein shoppers type […]
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Ecommerce Product Releases: November 30, 2021

#Ecommerce #Product #Releases #November Here is a list of product releases and updates for late November from companies that offer services to online merchants. There are updates on live-stream shopping, holiday shipping, drone deliveries, direct-to-consumer marketing, buy-now pay-later services, cloud training, and sustainable ecommerce. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Twitter […]
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The Best Ecommerce Content for Instagram

#Ecommerce #Content #Instagram Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I’ve collected in this post seven types of […]
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