Tag: <span>SEO</span>

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SEO: How to Optimize Title Tags for Ecommerce

#SEO #Optimize #Title #Tags #Ecommerce For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for SEO. But a lot has changed, and little is straightforward. […]
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How HTML Headings Help SEO

#HTML #Headings #SEO HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content’s purpose. But search engine optimizers often debate how, exactly, Google uses those headings. Code Is Overrated The heading markup code — H2, H3, H4 — doesn’t matter as much as […]
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SEO: Drive Clicks with Video Rich Snippets

#SEO #Drive #Clicks #Video #Rich #Snippets Video rich snippets are enriched organic search results in Google. They’re an opportunity to generate more clicks, especially on mobile. Video rich snippets are especially prominent on mobile search results. On desktop, video snippets aren’t as prominent. They also contain the date (from the video itself), which creates confusion […]
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SEO for Brand-name Queries – Practical Ecommerce

#SEO #Brandname #Queries #Practical #Ecommerce Organic search results on brand-name queries can influence the buying journey. Consider: A survey by Google in 2018 found that 53% of consumers research a product before buying. Online search is a primary research channel. The address bar of a browser often acts as a search box wherein shoppers type […]
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SEO: Google’s Video Carousels Are a Big Opportunity

#SEO #Googles #Video #Carousels #Big #Opportunity Google’s search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels. Video Carousels A video carousel is a separate section in Google search results. Carousels […]
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